First Spring: A Film By Yang Fudong for Prada's SS10 Collection

At Drops, we love the imagination that high fashion brings to our lives. Therefore, we love to share with our readers what we came across the internet. The latest talks around town is probably Prada's SS10 campaign where its advertising theme were oriental-centered with a pinch of surrealism.

Yang Fudong is a Chinese artist who lives in Shanghai and is a respected film maker and photographer. Yang Fudong’s films and photographs articulate multiple perspectives. His works investigate the structure and formation of identity through myth, personal memory and lived experience. Each of his works is a dramatic existential experience and a challenge to take on. His work is open-ended and inconclusive, therefore open to individual interpretation.

Each film and video is about the human condition. He mostly portrays his own generation of individuals in their late 20’s and early 30’s, young people who seem confused and appear to hover between the past and present. Yang Fudong’s work epitomizes how the recent and rapid modernization of China has overthrown traditional values and culture. He skillfully balances this dichotomy to create works endowed with classic beauty and timelessness. Yang Fudong seeks through multiple vignettes to offer the poetics of place and people as an alternative to the prominent politics of power. Whatever occurs, Yang Fudong’s film work and photography indicate that something remains untouched and unmoved, and perhaps all the more valuable for that reason.

One of his works includes "Dawn Mist, Seperation Faith" as seen below:

His signature artistic style is then translated for Prada's SS10 collection:

Enjoy this short film by Chinese artist Yang Fudong, who was commissioned by Prada to promote their SS10 Menswear collection. To know more about Yang Fudong, you can visit http://www.yangfudong.com/